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ALEX HERNANDEZ
DIRECTOR | WEBDEV } CONSULTANT
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AUGMENTED REALITY Narrated WEBSITES

Stargaze began as a location-based Augmented Reality Social Platform developed on iOS back in 2015. We developed some fantastic software with cutting edge interfaces. Moon-tracking and making real-world objects clickable played a big role in sending messages long distances.

We pivoted to designing our own web-based AR platform, capable of delivering complex immersive experiences on any mobile web browser.

Our software was a revolutionary step forward for immersive storytelling in the browser: fully narrated website experiences with 3D model hyperlinks to multiple i-framed urls, each with their own audio. We used 3JS and WebGL and worked on all devices with a gyroscope!

EYES ON THE FUTURE

Nixon, an iconic American watch brand, boasts a rich history rooted in California's action sports culture. With a fusion of surf, skate, and street influences, Nixon's timepieces reflect a unique blend of style and functionality, appealing to individuals who appreciate the brand's deep connection to the lifestyle they represent.

My company Stargaze was brought on to explore a new avenue in the online retail space - affiliate marketing programs with smart audio narration. We created content campaigns and integrated with their Shopify platform.

STARTING FROM SCRATCH

Lionheart is a remote apprenticeship and recruitment program with world-renowned mentorship. I was brought on to build their brand identity from the ground up - all my client had was the lionheart name and domain.

Over several sessions we determined the short/long term feature strategy and built the MVP, including the backend to track engagement and personality profiles in Excel. The website was built in Webflow and integrated with Mailchimp, Google Analytics, and more.

Fan game turned sony project

The Jak and Daxter franchise is a beloved series of action-adventure video games known for its dynamic duo of characters, Jak and his sidekick, Daxter. Developed by Naughty Dog, this iconic series is celebrated for its engaging storytelling, imaginative world-building, and a blend of platforming and exploration that has captivated gamers since its debut in the early 2000s.

I met Luis David, the founder of the project in an online forum. He was a Spanish game developer and was having a hard time scaling his team, and attracting media attention due to a language barrier. Being fluent in Spanish and located in San Diego with contacts at Sony I jumped at the opportunity and got to work.

I scaled the team to 5 volunteer 3-D modelers and 2 full-time game developers and took on the role of PM and Creative Director, occasionally modeling assets in Cinema4D.

Finding product market fit

Sonic Presence is a spatial audio company headquartered in New York City. They brought me on board to design their pitch-deck, website and overall branding.

My work defining our Product Market Fit, design, and business strategy around a revolutionary new product segment played a large role in our pitch to investors, ultimately raising over one million dollars in 2020.

I spearheaded their affiliate marketing program with youtube influencers and podcasts. Photography and website branding, packaging & more were up to me.

DATA DRIVEN DESIGN

FannyPack is an affiliate marketing enabled online store dedicated to fanny packs around the internet.

I was brought on to develop the website and spearhead a personality-driven recommendation system. Surveys and engagement analytics were critical in determining our key audiences and identifying new markets.

I also designed most marketing materials as the shift to cutouts and minimalistic Memphis-inspired shapes became a part of FannyPack's branding.

making an impact on the community

I had the pleasure of working with Community Shares, a non-profit organization in my city of Cincinnati. They were brainstorming a platform where local resources could be community funded and city-wide data could be made more visible and understandable by the average citizen.

Through Community Shares we were able to work with the Mayor of Cincinnati and collaborate with the city to make statistics more approachable. My work garnered interest from news stations and the MVP was built in two weeks.

Concept art / character design

Occasionally I am able to dip into more raw creative pursuits! I love making art and exploring new concepts. I have a few examples of illustrations I've done for projects here and there, alongside some sketches and concept art for an animated show based on the Jak & Daxter series.